Posts Tagged ‘clients’

Supporting National Breast Cancer Awareness Month

October 13th, 2010 by Nikos

October is National Breast Cancer Awareness Month and we at Lingospot are pleased to do our part in spreading awareness through our technology.

Several of our customers have setup topic pages and sections providing information on breast cancer prevention and diagnosis, but one that stands out is the breast cancer page of The site is targeted to nurses and includes including links to educational models, webinars, news, opinions and videos about breast cancer. Really interesting stuff.


Best Practices: How Sky Sports Bet on the World Cup

July 18th, 2010 by Nikos

The World Cup is behind us. Spain sits at the top of the FIFA World Rankings and will hold on to the cup until the summer of 2014, when it will all start over again in Brazil.

The 2010 World Cup was the first one ever to be held in an African country and the first time Spain rose to the very top. The final was seen by over a billion people and was the most Twitted event in the history of Twitter. Interestingly enough, the history of Twitter does not extend back to the previous World Cup - the company was launched shortly thereafter, in the late summer of 2006.

For our publishers, the World Cup was a great opportunity to attract (and monetize) a record number of eyeballs. Among these publishers, however, Sky Sports stands out for incorporating a new money making opportunity into their content: Sports Betting. We had been testing contextual sports betting with Sky Sports since the beginning of this year, but it was not until the World Cup, an attractive event for the casual betting reader, that we saw the full potential of contextual impulse betting.

Contextual sports betting allows readers to place a bet that is related to the content they are consuming. For example, if they read about a particular injury that may keep a player out of the next couple of games, they may choose to bet against that team. Of course, readers can bet on a wide range of events, from who will score the first goal to who will be the first player to be carded in a game, such as this example from the game between Uruguay vs. Germany:

Contextual betting added a new dimension to watching the World Cup games and yet another conversation point for all the fans who spend hours after a game discussing it. The betting on Sky Sports is handled by Sky Bet. Don’t try to access the service from the United States, however. As with other betting and gambling services, contextual sports betting remains a privilege of those outside the US borders.

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Gannett’s ContentOne explained (video)

June 16th, 2010 by Nikos

Lingospot has been working with Gannett’s ContentOne for close to a year now.  This video explains the rational behind the creation of ContentOne and how it fits within Gannett.

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The Bee Connects Sacramento

April 10th, 2010 by Nikos

After several months of preparation, The Sacramento Bee launched the Sacramento Connect network on Monday March 29th. The network and its associated services take a fresh new approach to content aggregation and interlinking and use several web technologies and tools to bring together the best content from around Sacramento.

Linking to outside blogs and publications was unheard of for a newspaper like The Bee, just a couple of years ago. In fact, the idea for Sacramento Connect was met with some “initial resistance,” according to Sean McMahon, The Bee’s digital product development manager. But the timing was right. “We have a trusted position in the area,” said McMahon, “and we thought it was time to embrace all these independent voices and bring them in and try to promote them.”

In the short time since its launch, Sacramento Connect has attracted much attention from both publications flocking to join the network as well as readers interested in exploring local Sacramento news. One of the reason for this early success might be the focus of the network on being about content first and foremost, unlike other publisher networks whose main driver is aggregation of ad space inventory.  This focus is evident through Sacramento Connect’s four main user-facing services:

The Sacramento Connect Toolbar
The most noticeable element of the Sacramento Connect network is the toolbar at the bottom of the browser, which shows up when you first visit a Sacramento Connect page and follows you on all sites that are part of the network:

The toolbar includes several useful features and allows quick access to a number of Sacramento Connect network services. For example, a visitor can easily find related stories from across the network, search for any topic, or visit a topic page that is related to the current article that is being read.

Sacramento Connect Home Page
The control panel of the Sacramento Connect network is the Sacramento Connect home page.  This is the first stop for readers who are interested in customizing their experience by selecting the sources of network articles (SacBee, netowrk partners, featured or all) and the category of articles (Business, Entertainment, Politics, etc.) which should be used to filter the desired content. The network home page also serves as a starting point for readers to discover articles that are being written on the network about the subjects that they are most interested in.

Sacramento Connect Related Articles Widget
With the launch of the network, The Bee has also included a widget on each of its article pages, showing related content from across Sacramento Connect. This article, for example, shows the Sacramento Connect widget on the rightmost column of the page. This is yet another way for The Bee to provide their readers with access to interesting, relevant articles from across the network.

Sacramento Connect on Lingospot Topic Portals
Content from the Sacramento Connect network can also be found on The Bee’s topic portals, such as the one on Medical Marijuana. Readers who visit such a topic-specific page will now have the opportunity to not only read The Bee’s coverage of the topic, but also to see coverage from other sources in the network. In the above example, a reader would be able to get the viewpoint of YubaNet, North Sac Beat, Jeff Peline’s Sierra Foothills Report and other local publishers.

The above four services create the main framework of content aggregation and interlinking within Sacramento Connect and have already been embraced by readers as a convenient access to the best content from Sacramento.

We are proud to have been a part of the launch of Sacramento Connect and wish our friends at The Bee best of luck in growing and strengthening the network.

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The Hunt is On!

November 26th, 2009 by Nikos


Black Friday is a day when bargain hunters hit the streets in search of the best deals, and this year the economic challenges and high unemployment make this day particularly important for consumers and retailers alike.

During the last couple of days, Gannett newspaper and TV online properties across the nation have been helping their visitors take full advantage of tomorrow’s incredible deals. At the center of this effort are the Black Friday topic portals, which have seen a tremendous spike in traffic as the hour of bargains approaches.

The Black Friday portals include something for everyone. For the casual shopper, there are handy printable PDF lists of sale items and promotions from top retailers, such as and Best Buy. The more involved bargain hunter will appreciate store layout maps, showing strategic locations of sales items, available for some of the largest discount stores such as Walmart, Kmart, Target and Sears. Finally, for the hardcore bargain hunter, there is a calculator for the uber-shopper, my personal favorite, where data can be sliced and diced to find just the right deal.

Have a wonderful Thanksgiving and happy shopping!

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USA Today Tracks the Swine Flu With Lingospot

October 6th, 2009 by Nikos

Online visitors of can now get the latest news and information about the Swine Flu as well as track incidents across the United States. Using the Lingospot Topic Portals technology, USA Today is aggregating articles, blog posts, videos, photos, and tweets, in real-time, providing a central dashboard with the latest information and news on the Swine Flu epidemic. The Swine Flu page also has links to resources, such as articles from the CDC and links to the government site, as well as a handy widget for visitors to find out where to get vaccinated.

The USA Today Swine Flu topic page is the latest in series of implementations of the Lingospot technology across the Gannett newspaper properties.

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Government Executive Introduces Live Web Channels For Federal Agencies

September 9th, 2009 by Nikos

We are delighted to announce that Government Executive, the premier media resource for federal decision makers, has launched News by Agency, a suite of over 40 web channels customized for individual federal agencies.

Powered by Lingospot’s topic portals technology, the channels provide federal executives with a dashboard, where they can monitor a broad range of real-time news and information about their agency, including articles from Government Executive and its sister publications, news form external sources, such as the New York Times and CNN, videos, tweets, quotes and other content. “This tool provides federal executives with a window into how the public views and perceives their agency – important information for gauging progress in meeting their mission,” commented Matt Dunie, president of Government Executive Media Group.

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